Experience

Senior User Researcher at Stealth Startup

February 2022 - Present • Los Angeles, USA

• Bits + Atoms 🤫

User Researcher at NHS Digital

July 2017 - March 2022 • Remote, UK

• Lead accessibility research for an identity authentication service (NHS login) with users that have access needs. Insights lead to accessibility enhancements that achieved WCAG 2.0 Level AA compliance.

• Lead user research on NHS login from the inception of the service, eventually scaling the product used by half of the public in England (28 million active users as of October 2021).

• Headed discovery and Beta research for the redesign of a sexual healthcare service that achieved a 67.3% increase in people finding suitable sexual health solutions.

• Utilize qualitative and quantitative research methods and monitor and evaluate UX deliverables in a fast-moving agile environment.

• Work in a multi-disciplinary, agile team with designers, product managers, and developers to conduct user research to understand the needs of patients and care professionals.

Visiting Lecturer at The University of York

January 2020 - Present • York, UK

• Visiting lectureship for Human-Centred Interactive Technologies MSc cohort

User Experience Researcher at Qrious (Previously Status Digital)

August 2016 - July 2017 • Newcastle, UK

• Constructed a user research roadmap and carried out qualitative and quantitative user research for a Chronic Obstructive Pulmonary Disease tablet app commissioned by Northumbria Healthcare NHS Foundation Trust.

• Operated collaboratively with designers and developers on rapid prototyping and usability testing with large projects in a time-sensitive environment for clients such as Nord Anglia Education, Oxford Brookes University and NCFE.

• Regularly orchestrated alignment sessions with agency clients in order to specify project goals as well as writing discussion guides, screeners, test protocols, and final reports.

User Researcher - Independent Consultant

August 2015 - August 2016 • Milan, Italy

• Discovery and strategy projects with various high-fashion and luxury brands, translating customer experience research insights into strategic solutions. Consultation focus was primarily on e-semiotics, ethnography, consumer psychology, interface design, journey mapping, and usability.

• Oversaw the redesign and launch of a digital flagship of an independent menswear designer direct-to-consumer e-commerce store.

• Lead consumer research and usability efforts on an augmented reality consumer shopping app which achieved positive editorial features in publications such as Business of Fashion, WWD, LuxuryDaily, and Harper's BAZAAR.

User Experience Research Consultant at Agoranov

August 2014 - August 2015 • Paris, France

• Ran design sprints, user experience workshops and constructed research strategies with early-stage startups.

User Experience Intern at IBM Canada

January 2013 - April 2013 • Ontario, Canada

• User experience research and design work placement through IBM Canada EPIC (Employment Pathways to Interns & Co-ops) student program. Carried out tasks such as user research, creating mockups, and prototyping.

Summer Intern at MindYourMind.Ca

May 2011 -August 2011 • Ontario, Canada

• Worked with company stakeholders to promote mental health and wellness initiatives in the community to combat the stigma associated with mental illness.

Education

• Master of Science (MSc) in Human-Computer Interaction from The University of York

• Professional Certificate in Human-Computer Interaction (CS 6750) via Georgia Tech University via EdX

• Bachelor's degree from Western University

Publications

• Remote Moderated and Unmoderated Evaluation by Users with Visual Disabilities of an Online Registration and Authentication System for Health Services. Co-authored with Professor Helen Petrie, Department of Computer Science, University of York, (2020)

• Digital Identity Authentication for Blind and Partially Sighted People

Certifications

• UXQB - Certified Professional for Usability and User Experience via iSQI GmbH (credential ID: 18-CPUXFL-135070-27)

• Internet of Things & Augmented Reality Emerging Technologies from Yonsei University - Coursera

• Gamification from University of Pennsylvania - Coursera

• Discussing Complex Ideas with Clear Explanations and Dynamic Slides from University of Washington - Coursera

Software & Skills

• Software: Adobe Analytics, Balsamiq, CleanshotX, Figma, Google Analytics, HotJar, Miro, Optimizely, Qualtrics, Optimal Workshop, OptimalSort, RunwayML, Tableau, VWO
  

• Skills: A/B testing, Accessibility, Ethnography, Heuristic evaluation, Information Architecture, Moderated and unmoderated research, Participant observation, Quantitative-data analysis Remote research, Service design, Survey design, Prototyping, Wireframing, Workshop facilitation

Volunteering

• Animal Wellness Volunteer at Ontario Humane Society - January 2008 - March 2009

• Code Club Volunteer - October 2016 - March 2017

• GDA Games Research and User Experience Special Interest Group - Current member

• eSports Research Group at University of York · Member from 2019-2021

Interests

American football , Basketball , Comedy, Cycling, Fitness, Formula 1, Gaming, Online learning, Reading, Traveling, Writing